Boosting Bookings: A Winning PPC Campaign for Lorretta Lake Resort

Introduction

What if a serene lakeside retreat could become the go-to destination for personal growth and transformation? Lorretta Lake Resort, a hidden gem nestled in Oregon’s breathtaking wilderness, sought to do just that. With a vision to grow its brand and attract a broader audience, they partnered with White Glove Social Media to launch a PPC advertising campaign. The result? A story of exponential growth, where thoughtful targeting and strategic ad spend turned dreams into reality.

Background

Lorretta Lake Resort offers exclusive coaching retreats designed to help individuals unlock their full potential through guided sessions, mindfulness practices, and immersive nature experiences. Despite the high quality of their programs, the resort struggled to reach a larger audience, relying mainly on word-of-mouth and organic search traffic. Their goal was clear: to increase retreat bookings and attract a more diverse clientele, particularly from out-of-state markets.

Lorretta Lake Resort partnered with White Glove Social Media to develop and execute a highly targeted PPC campaign that would drive immediate results. We focused on maximizing their return on ad spend (ROAS) while ensuring the messaging aligned with the resort's premium brand image.

Strategy Development

Our strategy for Lorretta Lake Resort centered around three key objectives: targeting the right audience, crafting compelling ad creatives, and optimizing the campaign for maximum conversions. The following were the core components of our strategy:

1. Audience Segmentation and Targeting:
   • We began by conducting extensive research to define the ideal customer profiles. We identified key demographics, including working professionals, corporate executives, wellness enthusiasts, and individuals seeking personal development. Geographic targeting focused on high-value markets such as California, Washington, and New York, where potential clients were more likely to be interested in luxury retreat experiences.
   • In addition to demographic and geographic targeting, we implemented behavioral targeting to reach users actively searching for coaching retreats, wellness vacations, and self-improvement opportunities. This allowed us to narrow in on high-intent users who were most likely to convert.
2. Ad Creative and Messaging:
   • Our creative team crafted a series of visually captivating and emotionally resonant ads that reflected the tranquility and transformative power of the Lorretta Lake Resort experience. The ads featured serene images of the lake, cozy cabin interiors, and snapshots of retreat activities like golf.
   • We developed multiple ad variations with tailored messaging for each target audience. For example, ads targeting professionals highlighted stress relief and work-life balance, while those aimed at wellness seekers emphasized the holistic nature of the retreat. We used compelling calls-to-action (CTAs) such as “Book Your Retreat Today” and “Discover Your Path to Transformation” to drive immediate engagement.
3. Landing Page Optimization:
   • To ensure a seamless user journey, we designed dedicated landing pages for each ad group. These pages were optimized for conversion, featuring clear and concise information about the retreat offerings, testimonials from past attendees, and a simple, yet effective, booking form.
   • We A/B tested different versions of the landing pages, tweaking headlines, CTAs, and imagery to determine which combinations resulted in the highest conversion rates. These tests allowed us to continuously refine the landing pages for optimal performance.
4. Bid Strategy and Budget Management:
   • We employed a tiered bid strategy, prioritizing keywords with high conversion potential while maintaining cost-efficiency. By closely monitoring the performance of keywords, we adjusted bids in real-time to capitalize on the most profitable opportunities.
   • Budget allocation was dynamic, allowing us to shift spend towards the highest-performing campaigns, ad groups, and keywords. This flexibility ensured that the ad spend was always directed where it would have the greatest impact.
5. Continuous Monitoring and Optimization:
   • Throughout the campaign, we leveraged advanced analytics tools to track key metrics, including click-through rates (CTR), cost per click (CPC), conversion rates, and ROAS. We conducted weekly performance reviews to identify areas for improvement and implement adjustments as needed.
   • We also utilized remarketing tactics to re-engage users who had visited the landing pages but had not yet converted. These remarketing ads were personalized based on user behavior, encouraging them to complete their booking.

Results

The PPC campaign delivered outstanding results for Lorretta Lake Resort, exceeding all initial expectations:

1. Increase in Retreat Bookings:
   • Bookings: Increased by 450% over the six-month campaign period.
   • Conversion Rate: Improved from 2.8% to 7.4%.
   • Key Highlights:
     • A summer promotion campaign achieved a booking surge, with over 75% of available retreat slots filled within three weeks.
     • High-value keywords such as “luxury coaching retreat” and “wellness retreat Oregon” consistently delivered a high ROAS, driving the majority of conversions.
2. Enhanced Brand Awareness:
   • Impressions: Generated over 1.2 million impressions across all platforms.
   • Click-Through Rate: Achieved an average CTR of 6.5%, significantly higher than the industry average of 2.4%.
   • Key Highlights:
     • A series of video ads showcasing the resort’s offerings resulted in a 300% increase in brand searches on Google, reflecting heightened brand recognition.
     • The campaign reached a broad yet targeted audience, with strong engagement from key markets like California and Washington.
3. Revenue Growth:
   • Revenue: Increased by 380%, with the PPC campaign directly attributed to this growth.
   • Return on Ad Spend (ROAS): Achieved a 9.5x ROAS, far surpassing the initial target of 4x.
   • Key Highlights:
     • A strategic focus on high-intent keywords and effective bid management allowed us to achieve exceptional cost efficiency, driving high-quality leads at a low cost per acquisition (CPA).
     • The addition of a limited-time offer campaign during the spring season resulted in a 20% increase in bookings compared to the previous period.
4. Client Satisfaction:
   • Client Feedback: The resort’s management expressed high satisfaction with the results, noting the increased visibility and influx of bookings as key factors in their growth.
   • Ongoing Partnership: Due to the campaign’s success, Lorretta Lake Resort extended their contract with White Glove Social Media for ongoing PPC management and additional digital marketing services.

Conclusion

The PPC advertising campaign for Lorretta Lake Resort is a prime example of how strategic targeting, compelling creative, and continuous optimization can drive remarkable business results. Through our tailored approach, we not only elevated Lorretta Lake Resort’s brand but also delivered tangible outcomes in the form of increased bookings, revenue growth, golf bookings and enhanced market presence.

This case study underscores White Glove Social Media’s expertise in executing high-impact PPC campaigns for luxury and niche markets. By combining data-driven insights with creative excellence, we transformed Lorretta Lake Resort’s digital advertising efforts into a powerful growth engine, setting them on a path to continued success.